Fortnum & Mason 2027 diary
Yesterday I picked up a A5 sized 2027 diary from Fortnum & Mason.1 For those who don’t know, Fortnum & Mason is a very high end department store in Piccadilly, London. It’s known for the blue colour used on most of its products (see photo of notebook below), its Christmas hampers which come in a wicker box, and for generally being a British shopping institution. And I have to say, that despite the high cost, it’s a lot better than the little Hatchards one I got. If only because it understands it’s a British institution and has British dates and information in it – not American like the Hatchards one!#
As someone who’s only really bought notebooks, not diaries before, I wish all notebooks had useful information and references at the start of it.#
Here’s the cover:#
Apparently 2027 is going to be the year of the goat. In the front of the notebook they say there’s a goat on the cover as they have a copper still for making gin called `Amalthea’, which “shares its title with a mythical goat.” But I reckon it’s surely because it’s year of the goat. F&M has a decent amount of wealthy Chinese shoppers.2 The Chinese man in front of me had a trolley of goods. Do you know how rich you have to be to use a trolley at F&M?! For reference, the notebook I bought was £85. A pen I got was £38. It is all insanely pricey. So fill up a trolley it going to cost a fortune. So I’m sure “pandering” to that crowd is happy to see a goat on the cover.#
Here’s what the Fortnum & Mason one has:#
Important British dates#
Food festivals and game seasons#
So many I didn’t know about that I can’t wait to celebrate! Like pie week, British beef week, whisky day, sandwich week, biscuit day, picnic day, cream tea day, British food fortnight,3 Will need to look into this one. Not sure what it is exactly. vegan month,4 I think it’s a great idea, trying to be vegan for a month. And November is a great month. Just before Christmas, when meat can be back on the menu, boys. and stir up Sunday,5 Another one to look into..#
Time differences#
I find it funny than everything in the list is cities. Aside from little Malta, where it just lists the country, rather than their capital city of Valletta. My girlfriends heritage is Maltese, so she’ll find that fun too.#
International dialling codes#
A bit of a dated edition in 2027. But I almost like that.#
Metric information#
Just generally useful.#
Wedding anniversaries#
I didn’t realise that you’re meant to gift stuff like paper, cotton, leather and fruit in the early years. I just knew of golden, diamond and platinum. How cute.#
Wine vintage chart#
Some of these pages show the type of clientele a F&M diary is for.6 Posh people. This is one for sure, along with the game season section.#
Year planner#
I’m not really sure how this page is useful, as there’s very little room next to each date. Maybe you should utilise symbols? Such as to show that you’re on annual leave from work perhaps?#
The end of December 2026#
I like how it includes the last two weeks of the previous year (2026). A lot of people will be getting this diary as a Christmas present, so it means they can start using it right away.#