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John Gruber makes a lot of money

October 6, 2026 • 2:52pm

Every year or two I go to Daring Fireball's sponsorship page to check out how much John Gruber is charging companies to sponsor his blog for a week. The figure always astounds me.

I remember a few years ago it was around $300,000 a year.1 Assuming he sells every sponsorship slot (which he seems to).

Now he's charging $12,000 a week – $624,000 a year!

Fair play to him – he's been consistently posting for years.

But with the death of the web and the rise of social media I'm suprised that he can still make so much from an independent tech blog.

People mentioned: John Gruber

MoneyTechnology

September 29, 2026 • 8:32pm

@ns123abc on Xwitter:

The [Anthropic] prospectus warns that nearly 25% of revenue came from just TWO customers, and that many top enterprise clients aren't locked into long-term contracts and could cut spending or walk away anytime.

How are two companies contributing 25% of their revenue. That’s insane.

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